It might be cold outside but winter can still be an opportune time to sell – particularly when the market is strong.
Here’s my 10 top tips for selling your property during winter:
Street appeal – First impressions are important when it comes to selling your home. Simple
improvements such as a fresh coat of paint for the front door, a planter box of bright
coloured flowers, a new mailbox or updated entrance lighting help create positive first
impressions for potential buyers.
Entranceways – Ensure this area is spotless and caters to the season. Provide things such as
an umbrella stand, a coat rack and a welcome mat for people to wipe muddy or wet feet on.
Lighting – Schedule your open home at times when the natural light is best. Switch on lamps
and lights throughout the house to add a warm glow and enhance the natural light.
Warmth – Baking something nice in the oven will not only create a welcoming aroma but
also add some warmth to the kitchen area. Have the log fire burning, or heat pump working
away and drape cosy blankets on couches. Winter is a great time to highlight the warm and
comfortable nature of your home.
Room spaces – Highlight rooms which have the most appeal in winter – north facing rooms,
spas/heated pool areas, exercise rooms, and ensure that potential buyers spend as much
time as possible in these areas.
Windows – Make sure all windows are clean so the sunlight can stream into the rooms.
Repairs – Cold rainy days can highlight problem areas such as gutters needing repair, leaky
taps and showerheads, and window frames that let drafts in. Fixing these prior to the open
home will keep the cosy theme going.
Outdoors – Highlight gas heaters, drop down blinds or chimineas in outdoor entertainment
areas show potential buyers that they can still enjoy outdoor living in the winter months.
Gardens – Colour colour colour! Winter can be a bleak time in the garden. Bringing in a few
pots of colourful blooms can be an inexpensive way to really brighten things up.
Remembering the basics like mowing the lawn, raking leaves and pruning any dead flowers
also keeps the garden looking appealing.
Highlight your home – If a winter sale can’t be avoided, but summer is when your property
really shines, display photos of your house and garden in the warmer months so buyers can
visualise what it is like at other times.
One of the benefits of putting your property on the market during Winter is there may be less
competition as not as many people are selling. Utilising these top tips will help your property to
stand out and appeal even on the bleakest of winter days.